what we have done for F.A.B.
Weesleekit tendered to promote the 3 themed towns in Galloway: Castle Douglas - the Food town, Kirkcudbright - the Art town and Wigtown - Scotland’s national Book town. The 3 main products are Food - Art - Books. By simply abreviating this to FAB we created a mini campaign to visit Galloway: It’s absolutely FAB.
We felt the area of Galloway also required a simple and strong descriptive, coming up with Glorious Galloway ... and so much more.
We created the identity in the form of a “badge” so it could be adopted by each town and their businesses like a sub brand to their products.
The FAB brand was created in 2007 and was developed last year to promote Festivals, Activities and Beauty throughout the Galloway area.
- Opposite top to bottom:
- FAB badge
- Brochure and leaflet covers
- Leaflet internal spread
- Website
- Brochure spreads
